Steve Case, the founder of the great American online company
Steve CaseA summary of the biography of Steukis:
Full name: Steve Case
Date of birth: August 21, 1958
Place of birth: Honolulu, Hawaii
Nationality: American
Profession: Entrepreneur, businessman and CEO
Education: in Political Science from Williams University in Massachusetts
Biography of Steve CaseBiography of Steukis:
Steve Case was born on August 21, 1958 in Honolulu, Hawaii. Instead of pursuing his field of study to achieve wealth, he continued his activity in the field of IT. He graduated from Williams University in Massachusetts with a degree in political science and then went on to work in marketing and sales.
His first job is related to Procter and Gamble company, after that he was added to Pepsi company. That's when Case's attention was drawn to the Internet, “I think it was like a dream,” he says of his first connection. I think it's still something of a dream. Customers are the center of my world. Every morning when I wake up, I say to myself, how can we make American Online more interesting, more useful, happier and more inclusive and thus attract more users? “I still remember how excited I was when I connected to the network for the first time 13 years ago.”
In 1983, Case went to a video control company that was involved in the production of computer games. The spirit of the entrepreneur always waved in Case, when he was a little smaller, he would take the juice of the limes from the house tree and sell them for 2 cents.
About the life of Steve CaseEstablishment of the initial company:
A few years after this incident, Case established a small mail delivery company with his younger brother. Although the company did not become a huge success, Case was introduced to famous people such as Jim Kinsey and Mark Serif.
The composition of this group was very ideal. There was technology in Serif's blood, he was active in Arpant company (which was the forerunner of the Internet), Kinsey was also a man of money and financial activities, Case could show his expertise in sales and marketing alongside these people. Together they founded Quantum Computers.
These three people were able to establish their own electronic services company and provided it to users who used Commodore computers. Although Commodore computers disappeared after a while, these entrepreneurs changed the Quantum company to American Online and made more progress than before.
Important moments of Steve Case's life:
Case knew the needs of his customers very well, even though he had no background in technology, he was able to gain good experience selling products and build useful relationships with his friends. In an interview that Case conducted in 1998, he said: “Our strategy is crystal clear. Customers want a place to find products offered online and meet people who are interested in them.
They want someone to make it easy for them to do these things.”
Old photos of Steve CaseAmerican Online entering the stock market:
In 1992, American Online entered the world stock market, at that time the established company had 150 thousand members. By 1996, they had grown their customer base to 4.6 million using an innovative marketing strategy that included free shipping of American CDs online.
John Brandt, who was the marketing director of the company, hung the company's diskettes on the wall of his room in such a way that the phrase “Resistance is futile” was created.
Steve Case, the founder of American Online CompanyAmerican Online had managed to overcome its most serious competitors in this field, i.e. Compusero Prodigy, however, Microsoft's network was still considered a significant threat to Steve Case and his partners. Of course, these successes had problems, for example, the provision of suitable and free services has caused the number of electronic users to increase drastically, while the system cannot handle all these users.
Case hired one of MTV's co-founders, Bob Pittman, to help him run the company. Pittman was a media man and understood the situation very well. He was also well aware of how to handle the responsibilities of a large company like American Online.
Earning money through customers was not a simple process, as the number of users increased, this company had to accept more costs to improve the quality of its system and provide infrastructure services. Pittman and Case decided to overcome this problem by developing a business model based on which information is available to customers after receiving a fee. If they found a large audience, many advertisers would approach them for work. This strategy was quite successful.
Pittman attacked costs and reduced the cost per customer from $400 to $100. On the other hand, selling the company's exclusive rights could have made them a lot of money. For example, Flowers Company; He bought the exclusive right to sell flowers from this company worth 25 million dollars.
Amazon paid 19 million dollars to be the only foreign seller of books through this site. On the other hand, the profit that the company received by closing the contract with Barnes and Noble was very impressive, because this company paid 40 million dollars to be the only domestic seller of books through this network.
Steve Case with his wifeIncreasing the activities of Stu Case Company:
Case increased his acquisition activities, he was able to buy CompuServo in 1998, which added 2.5 million new subscribers, and Netscape in the same year for $2.4 billion. In early 2000, American Online brought another shock to the market and entered into a deal with the global giant, Warner, worth 166 billion dollars. Today, 80% of electronic users in the world choose American Online to connect in some way.
When they are on the internet and visit electronic stores, they will make up to 10 billion dollars in sales annually.
American Income Online:
In 1999, the revenue of American Online amounted to 4.5 billion dollars and in 2000 it reached about 9.6 billion dollars. By September 2001, the number of American Online subscribers worldwide reached 30 million.
Photos by Steve Case; American billionaireConclusion :
Steve Case was not a person who made electronic circuits at home and then acquired the empire of this technology in the world, when this rich man saw the Internet, he realized that many people would go to it.
Until the Internet appeared, people's only entertainment was watching TV and choosing an entertaining channel, sometimes you could adjust your work by reading the TV schedule. The internet changed the rules of this game.
You must have access to a computer to begin this topic, then provide peripherals to continue. Joining the Internet went from theory to practice, he made the Internet accessible to millions of people around the world, he built a company that was powerful enough to buy the world's largest media company, Time Warner.
compilation: Cover biographical section
